WHY BOTHER TO BLOG IN 2018

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I can recall sitting in a cafe here in Norwich a few years ago when my friends and I saw out of the window a girl and a guy with a big ole camera taking pictures of her. After slightly closer inspection (ie gawking out of the window in a classic look but don’t look like you’re looking fashion) we recognised her as a pretty big local blogger. It was obvious she was having her #ootd pictures taken, and although the vibe I got from my friends was that of slight mockery, I recall I had a sweeping sense of envy over me. As secretly, for a lot of years, I had wanted to start a blog but it appeared I lacked the sufficient amount of balls, and I knew if I was ever going to publish my first blog post, I was going to have to find some from somewhere. 

What have you got to lose?

Despite what you may think, you don’t need an Olympus Pen to be a blogger, and nor do you need a MacBook. Yes, a laptop and a camera may make some aspects of blogging a bit easier, but it is possible to do the whole lot from your phone, so don’t be discouraged if that’s all you have to work with. It is better to start from there than not start at all, and that is the hardest part – Starting. 

The problem is that the longer you put it off the harder it becomes to take the plunge, and you’re only going to wish you started sooner. I almost started blogging many times – I put it off for about 5 years before I actually gave it a bit of a go. And now I just wish I had bitten the bullet and done it 5 years ago so my advice is if you’re thinking of starting a blog, in the words of Nike, just do it. You’ll only wish you had taken the bull by the horns sooner, and no one wants that. 

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A place to call your own

Yes, blogging is scary, especially when you start, there’s something about blogging that can make you feel quite naked, your thoughts and feelings exposed for the world to see and comment on. But like with anything new, the more you do it the easier it gets, and when you have a few posts under your belt it really becomes something you come to be proud of. I have grown rather fond of my little piece of the internet, a place I can say what I want about what I want. So yes, blogging is scary, but it’s also incredibly liberating. 

A creative outlet

For a lot of people, blogging is a welcome break from the day-to-day. If like me (and 99% of the population) you work in a pretty creatively unfulfilling job, blogging is the perfect getaway. And you don’t even have to leave the sofa. It doesn’t even matter if you’re not great with words, you can be a successful blogger these days with imagery as your backbone. There are people who love to read 2000 word posts, and there are some people who prefer posts that are short and sweet, so whatever your blogging style, there will be an audience for you. Just do what comes naturally and you’ll be way more pleased with the end result than if you try to force a writing style or aesthetic that you know doesn’t fully represent you. Because that’s the most important thing when it comes to blogging, be yourself. 

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Finding your voice

With platforms such as Instagram and Pinterest these days it’s easy to fall into the trap of wanting to buy the latest bag or belt or pair of shoes, not because you’re in love with it, but simply because it is what everyone else is wearing. It’s a trap I have fallen into before, and although it is easily done it’s so important to try to stay true to yourself, your own style and your own personality. Especially as the blogging industry is becoming more and more saturated, this doesn’t mean there isn’t room for everyone, it just means it’s more important now than ever to flaunt your own style, your own way of doing things. If you are thinking of starting a blog, I urge you to use your own identity and style as the foundation of all you create, because being a carbon copy of already successful bloggers isn’t likely to get you very far.

Saying this, I realise that finding your own voice can be bloody tricky. I have struggled for years to figure out what and who I am, trying to articulate my style and distinguish my voice. And even now in my 26th year, I’m still not 100% sure what it is, but blogging helps with all of that. It kind of takes you on a little voyage of self-discovery, it helps push you out of your comfort zone, encourage you to try new things and can introduce you to like-minded people around the world or even in your hometown who are on the same blogging journey as you.

Become part of a community

Before I started blogging I had no idea how many bloggers there were here in Norwich, and I have been lucky enough to meet and hang out with a fair few of them over the past year and I can even now call some of them my friends. I feel like blogging to make friends isn’t always a point that’s made, but if you are someone who struggles to make friends or you have just moved to a different city and want to meet some new creative faces, then blogging could be the hobby for you. I don’t know about other cities, but here in Norwich, we have a great blogging community that’s been nothing but supportive and welcoming to me and any other new bloggers deciding to dip their toe. 

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Do it for the right reasons

While blogging can present occasional paid work and freebies, these are not always guaranteed, and definitely should not be anyone’s sole reason for starting a blog. You’re mistaken if you think blogging is an instant money-maker. Yes, you may get sponsored from time to time to create content for a brand, but it could be months before this happens and even then it may not be a huge amount.

In saying this, if your content is amazing and you work hard you may find paid work comes your way fairly quickly, all I’m saying is don’t start a blog and be discouraged if you haven’t had any paid work within the first couple of months or even the first year. It should be something you do because you enjoy it, not because you want to get free stuff. Write about the experiences and things you already have around you. If a brand wants to send you something cool to review and you feel it’s a good fit for your blog, then awesome! But until then just enjoy shaping your little slice of the internet and take it as it comes. Yes, some fortunate people have managed to make a full-time job out of blogging, and I am in no way saying you can’t do this too, but it cannot be forced and it doesn’t happen overnight, work hard and it will pay off in the end.❤️

Until next time

Beth x

What I am wearing

Trench – Topshop (I won it on eBay for a fiver!) similar one here / Culottes – Zara similar here / Knitted top – Charity shop find / Bag – Primark / Boots – Matalan similar here 

Photography Katie Jade Photography

Let’s be friends? Follow me on Instagram, Twitter & Bloglovin’

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